8 Proven Ways to Use Chatbots for Conversational Marketing
How AI-powered chatbots are transforming marketing and sales operations
For example, you can promote the contest on social media and ask users to sign up via the chatbot. Chatbot interactions also provide opportunities for sharing articles or blog posts related to a user’s query. If the AI can’t understand a user’s query, it should automatically display a message with the contact details for customer support, or escalate to a live chat interaction. Your chatbot should be able to have specific conversations with users based on what they’re asking.
Chatbots come in various price ranges, their complexity and functionality. Consider your budget and how much you are willing to invest in a chatbot. Keep in mind that a more advanced chatbot may require additional maintenance costs, so factor those into your budget as well. To improve your chatbot’s performance, you need to identify as many loopholes as possible so you can fix them regularly.
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Chatbots can share updates, send reminders about unread articles, and even follow up on previously shared content. This constant interaction keeps customers engaged with your brand, and before they know it, they’re busting a move on the dance floor… So, for many of us, waiting for an email reply or being on hold to get our queries resolved may feel as torturous as listening to that dreadful elevator music. As per a study published on Zendesk, nearly 60% of customers feel that long wait time is the most frustrating part of their service experience.
- The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign.
- Chatbots are meant to improve the user experience, so it’s crucial to assess how easy it is for your customers to use the chatbot.
- There are actually multiple places that you can place a bot, depending on your larger marketing scheme and your intended audience.
- With AI bots, brands across industries are finding it easy to achieve the marketing goals and sales revenue significantly.
- They use the chatbot to give the customer a quick response and prepare for the next step by asking them to keep the necessary details handy.
The Whole Foods chatbot lets users search its database of recipes—a smart choice for a grocery chain. If Messenger is right for your audience, the next thing to consider is what actions you want users to take when interacting with your chatbot. You should also consider how many steps would be needed to arrive at a solution for each query.
Chatbots are Maturing All the Time, Use Them to Your Advantage
One good way to do this is by sharing your most valuable content developed on your blog or other social networks through Facebook Messenger blasts. As a result, many marketers have moved their campaigns away from Facebook to other social platforms. Marketers want to reach more prospects, generate more leads, and improve conversions. You Can Send Them Push Notifications – Anyone who messages your page is opted into messaging, so you can send them follow-ups or reminder drip campaigns, which is amazing. If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide.
Chatbot software also allows you to deliver content that’s personalized based on a visitor’s interests and location. Chatbots can be used to collect email addresses, home addresses, phone numbers, and credit card details. Once you have collected this information from a chatbot, it will automatically send out a message to the person asking for their details so that they don’t miss out on future gifts from your business. You don’t need to reinvent the wheel, when there are so many platforms out there that can help you create a natural, full featured WhatsApp chatbot. Applications such as Botsociety will aid you in creating a great WhatsApp bot and are especially suited since they can be hosted on a database.
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Hello Fresh decided to implement a chatbot marketing strategy for two reasons. Firstly, because they had a high volume of incoming messages and needed at least one customer-service agent to monitor incoming Facebook messages around the clock. Secondly, because their customer service response times were too slow. This resulted in overworked customer service reps and frustrated customers.
- Yours would, of course, pertain to your specific business and the questions you want your bot to ask your customers just like as if they were speaking directly to your customer support team.
- In terms of increasing sales, chatbots have been proven to be effective in helping customers make decisions faster and more confidently.
- It is ultimately the conversations that you have with your customers that count.
- Pipe in all the customer data into the chatbot so that it can personalize every suggestion according to their demography, preferences, and interests.
- Just think of performing all your time-consuming tasks automatically the way you want them to be done.
Your audience expects you to answer their questions and help them when they need it. But if you’re overwhelmed with people contacting and messaging your business with questions, you’re probably struggling to provide top-tier customer service. Contests and giveaways are a great social media marketing strategy, and you can use chatbots to streamline the entire process.
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